Better interest rates and lower fees offered by credit unions have been a winning combination to earn consistently high satisfaction scores especially during periods of economic uncertainty. According to the J.D. Power 2025 U.S. Credit Union Satisfaction Study,SM overall satisfaction among credit union members remains unchanged from 2024 at 729 (on a 1,000-point scale).
The new survey released April 9, 2025 shows that overall credit union satisfaction is 74 points higher than banks. In fact, credit unions lead banks in all seven dimensions of consumer satisfaction and outperformed bank counterparts across all dimensions measured, including trust, people and problem resolution.
LESS FEES. LOWER PAYMENTS. BUT MEMBERS DO PAY US COMPLIMENTS.
At Heritage Valley, we’ve always made member satisfaction our top priority and that’s why we, like other credit unions outrate banks. The 2025 survey measured member satisfaction from 9,989 members at the 29 largest credit unions in the continental U.S. across seven dimensions (in order of importance):
- Trust
- People
- Allowing members to bank how and when they want
- Account offerings; saving time and money
- Digital channels
- Resolving problems or complaints
It also found the overall member satisfaction score for credit union digital channels is 45 points higher than retail bank digital channels. The data also shows credit unions of every size positively impact households in a way that banks do not, with the majority of loans going to households.
“Credit unions are doing a great job when it comes to their core focus on delivering competitive rates and driving very high levels of member satisfaction, loyalty and brand advocacy,” said Dann Allen, senior director of banking and payments intelligence at J.D. Power. “Top-ranked credit unions perform significantly better than banks in trust-related actions such as supporting members and providing convenience. While digital is a risk for the industry, the study shows that many credit unions are overcoming that challenge.”
OUR MEMBERS THINK OUTSIDE THE BANK.
For 90 years, in addition to highly rated personal service, Heritage Valley has made advances in technology a priority for our members. In fact, our Mobile App is rated 4.9 out of 5 stars in the Google Play Store and 4.8 out of 5 stars in the App store.
Our website is also highly rated and user friendly. With a quick visit online, you can open accounts, check for the latest auto or home equity rates and even apply for loans for quick answers and turnaround. By making banking effortless through everything from the most advanced digital banking technology to our highly rated personal service, this will enable our growth over the next 90 years. We’re proud to be the oldest credit union founded in York County and we say here’s to the next 90 Years of Heritage for our members.
GET BANKING THAT FEELS LIKE WINNING.
Get started today down the road of better interest rates, lower fees and a higher level of satisfaction with your financial institution.
Join Heritage Valley, your local York credit union today >
Check today’s rates and apply now for an auto loan or refinance an existing auto loan >
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